Modiano, the Italian playing cards company since 1868
Modiano was founded in Trieste in 1868 by Saul D. Modiano (1840-1922) and began by selling cigarette papers.
Very soon the company went on to produce its own goods and soon controlled a hefty slice of the market to the Middle and Far East.
But it was when the company broke into the playing cards sector and into the advertising world that its businness really took off.
It grew and expanded opening other factories in Fiume (now Rijeka in Croatia) in Budapest in Hungary and in Romans d’Isonzo (Italy).
All these activities were linked by the common theme of drawing, pictures and graphic art for advertising and decoration in order to create the perfect combination between art and business.
Giuseppe Sigon, Pollione Sigon, Glauco Cambon, Argio Orell, Ugo Flumiani, Carlo Wostry, Marcello Claris but also Endre Farkas, Mihály Biró, Federico Seneca, Ugo Carà, Róbert Béreny are the main painters that developed the Modiano’s style.
The company stayed in the Modiano family until the 1980s, when it was acquired by Grafad, a paper industry already present on the market.
Actually the production is focused on playing cards, tarots and paper products
Moving between advanced technology and loyalty to tradition, Modiano works daily to continue offering children, adults and professional players a tool for sharing and meeting, a pretext to allow time together in the off-line world.